Redefining Guest Experience
Boost your business by adopting tailor-made solutions for your brand, with cutting-edge automation focused towards delivering the best guest experience. Position your brand as the top choice for individuals planning their next vacation or business trip.
Rooted in India
Made for the World
Designed and innovated in India, our products and solutions have redefined how guests interact with your brand digitally. With flexible in-house design, development and support, our solutions are aimed at understanding your brand’s vision and refining services for optimal performance.
Expanding what is Possible
We extend beyond conventional industry limits with specialized teams for research and development and customized solutions aimed at revenue generation. Our solutions empower your brand to deliver seamless, hassle-free services that set the benchmark in the hospitality sector.
About
It all starts with prioritising guest experience
MSR is an industry-leading guest experience technology specialist focused on producing tailored solutions for the modern hospitality sector. We believe that exceptional guest experience is what lies at the heart of the industry, and are dedicated to developing the best-of-breed solutions that aim to elevate this experience. Our core focus lies in brand reinforcement and optimised revenue generation through innovation.
8000+
Rooms Automated
15+
Years of Innovation
50+
Satisfied Clients
200+
Employees
Differentiate
Automate
Delight
Retain
Products
Defined by convenience and luxury
We offer a suite of products aimed at giving users a truly modern experience. Our modular and scalable solutions enhance every touchpoint of the guest’s journey, with the objective of digitising services and boosting engagement.
Unified Smartphone Application
The Unified One App brings a transformative drive into the future-ready automation capabilities of the hospitality industry. It redefines service delivery by creating a convenient unified platform for guests to address all their requirements, without compromising efficiency.
This guest-centric BYOD solution is designed to deliver a personalised experience, and ensures a sophisticated and integrated approach to service enhancement. Its key features include:
- Reservation and Pre-Check-In
- Digital Key
- In-Room Dining
- Hotel Club Services
Guest Interactive TV
Our industry-leading Interactive TV Solution is designed to encourage guests to explore your hotel’s offerings. Its intuitive user interface goes beyond conventional interactive smart-device standards, providing a balance of entertainment and utility.
It also works as an excellent marketing tool with customizable offers and promotional options that is key in boosting service demand and brand-building. Its key features include:
- Offers and Promotions
- Content Casting
- Services Ordering
- Audio and Video on Demand
In-room Tablet Application
Our tablet-based app solution is aimed at integrating guest interaction with the in-room digital host to improve customer satisfaction. It embraces a guest-centric paradigm by embodying best-of-breed automation technology with a focus on customer retention.
Synchronising with your current technology stack, this solution empowers your brand with the advantages of an automated and technologically advanced guest experience in your suite. Its key features include:
- Room Controls
- One-Tap Solution
- Digital Assistance
- Service Accessibility
Guest Room Management System
As part of the digital makeover in the hospitality sector, guest room management needs a value-driven approach to enhance satisfaction through automation. Our flagship product ‘Smartler’ is an in-house designed automation system with innovative features that boost productivity and confer a competitive edge.
Smartler is proficient at managing multiple operations, and eliminates the challenges associated with manual errors. This system provides communication benefits, ensuring a seamless and technologically optimized experience for guests. Its key features include:
- Guest Room Management
- Room Automation
- HVAC Systems
- Effective Communication
Digital Signage
Our state-of-the-art Digital Signage solutions facilitates efficient communication, ensuring that guests are well-informed about transformative brand interactions. It establishes a dynamic messaging system that is centrally managed, and characterized by visually impactful branding.
Ranging from welcome messages to scheduling options, this solution have proven instrumental in achieving a premium standard in guest interaction. Its key features include:
- Customized Messaging
- Scheduling Information
- Promotional Features
- Real-time Information
F&B Ordering System
Prioritize your brand’s food and beverage services with a bona fide app feature that caters to both non-resident guests and in-room dining for residents. This feature allows the experience of premium dining to be delivered to a broader range of customers, streamlining operations under a singular platform. Its interface strategically showcases promotional offers, enabling guests to efficiently interact with your brand and position it at the forefront of a unique experience and satisfaction. Its primary areas of focus are:
- F&B Delivery
- In-Room Dining
- Loyalty Management
- Revenue Generation
Why Choose MSR?
We offer unmatched solution offering that assists in increasing the business
reputation along with business revenue and customer loyalty.
Customized brand
focused solution
Flexible and hardware
agnostic solution
Strong partnership
with leading OEMs
Dedicated
teams for R&D
Case Studies
Our success through digital innovation
Our cutting-edge solutions have achieved widespread adoption among industry leaders. From luxury hotels to top restaurant chains, MSR has served multiple discerning clients with a commitment to technical excellence in guest experience.
ITC Hotels Solution Suite
The ITC Group of Hotels faced a steep challenge as the Covid-19 pandemic and its aftermath had an effect on guest footfall and service booking. The brand needed a convenient and unified solution set to address customer concerns and focus on revenue growth. MSR provided a suite of hospitality solutions to ITC.
The ‘One App’, developed for all listed properties, is a sustainable solution for the future of the hospitality sector. It is a BYOD solution with a user-friendly interface that is easy to navigate and engage. As the name suggests, it is a single app that serves as an extensive platform to address all guest concerns and showcase hotel offers. It also serves as a gourmet food delivery platform for non-resident customers.
Some notable offerings of the One App include easy on-the-go reservations, pre-check in and digital key options, all designed to ensure a smooth contactless experience. Club membership and guest loyalty offers on the app act as an excellent marketing tool to engage in customer retention and revenue growth.
The In-Room iPad solution was provided as an extensive GRMS. Intended towards maximising guest convenience and comfort, it focused on personalised services like in-room dining, laundry and spa booking. Its in-room features included room automation, curtain and door control, along guest entertainment features like TV control and web radio access.
Serving as a state-of-the-art guest entertainment solution, the Interactive TV was designed to further guest convenience and provide detailed hotel information. Its entertainment offerings include a wide range of DTH TV channels as well as access to OTT platforms and video on demand. It is also equipped with in-room dining and other guest service facilities.
The complete suite of solutions helped ITC Hotels redefine its guest experience through technological innovation. With the set of robust digital offerings, it was able to streamline operations, expedite service bookings and boost revenue.
Taj Hotels TV Solution
IHCL’s Taj Hotels was looking for an upgrade to their in-room guest entertainment system, whereby they could showcase and promote their brand and its offerings, in addition to enhancing guest engagement. They wanted a solution with a completely modern outlook, which combined entertainment and convenience with practicality and brand awareness. Emphasis was needed on the various initiatives and welfare activities of IHCL.
MSR worked on these requirements with close attention to the brand’s strong values and outlook. The interactive TV solution was designed to offer a robust and seamless guest, while showcasing the brand’s investment in social and cultural initiatives in detail. It also provided a holistic overview of Taj’s award-winning hospitality offerings, including the myriad of dining and recreational services provided by each property.
The TV was equipped with interactive features for convenient and personalised guest entertainment, such as easy content casting, access to multiple OTT platforms and a wide range of DTH channels. The range of features on the new TV solution allowed Taj to better engage its guests and provided a reliable platform for showcasing its brand and values.
Fairfield Digital Signage Solution
Scenario:
Fairfield by Marriott was in search of a visually appealing and interactive method to engage guests. The luxury brand called for a digital display system that would help guests to better identify the hotel premises and create a more modern, tech-driven atmosphere.
Solution offered:
Fairfield’s requirement called for a smart display solution that coordinated multiple digital displays across the property to present any content of choice. MSR came up with the SmartPlay Digital Signage solution, which is hosted on a local SmartPlay server at the premises. The output screens are strategically located at places like the reception, business centre, lobby area, restaurants and banquet halls of the hotel.
Key features include:
- Multi-screen
- Variable Content
- Content Moderator
Value delivered:
Through customized messaging and promotions, Fairfield was able to utilise our digital signage solution to better direct its guests. The convenience of the system paired with its dynamic utility improved guest experience as well as operations. Owing to its success, MSR offered the solution to more clients and helped them carry forward their business through various challenges.
Clients
Trusted by the best in the industry
Adopted and endorsed by leading global brands, MSR has fostered innovative initiatives that have brought about positive transformations in the world of hospitality. Our enduring relationships with these esteemed industry leaders are a testament to our reliability, professionalism, and unwavering dedication to excellence.
Enhance guest
engagement and upscale
your business
By leveraging automation, we revolutionize how guests interact with hospitality establishments, opening the door toward customer retention and loyalty.
With our ever-evolving and adaptable services, your brand will experience growth, positioning your business as the foremost choice in the hospitality sector.
Premium solutions with
24*7 backing and
seamless integration
Our intelligent systems work round the clock, delivering exceptional performances and unrivaled integration capabilities.
By incorporating our services, you elevate your brand to become synonymous with luxury and continue revolutionizing guest experiences.
Partners
Our allies in delivering seamless experience
Our Smart Partner Ecosystems help us establish seamless connections with leading tech brands, bringing in diverse systems under one platform.
TV Integrations
Guest Room
Automation Integrations
Hospitality
Solution Integrations
Other Integrations
Careers
Be a part of our journey towards excellence
Our teams are always on the lookout for fresh talents who are eager to prove their skills. We welcome aspiring innovators and tech-enthusiasts to showcase their aptitude. Join us in redefining hospitality through innovation.
We are currently seeking a Senior Software Tester for the role of QA Lead.
Requirements
- Experience in Manual and Automation testing.
- Proficient in leading, mentoring and managing teams and involved closely with the developer team.
- Well acquainted in all phases of SDLC and STLC.
- Good understanding of test planning, test cases and Defect reporting and tracking.
- Expertise in understanding and analyzing test requirements and testing changes.
- Knowledge in performance tool and Jmeter is preferred.
- Exposure in creating scripts using Selenium web driver with Java/Python will be added advantage.
- Proficient in SQL queries.
Experience
- Proven track record in software testing for 6+ years.
- Experience in web and mobile application testing.
We are looking for Java Developers, who can develop, test and maintain software applications while analyzing requirements and going through system features.
Requirements
- Knowledge in developing server side components, Spring Boot, Spring (iOS, MVC, Security), Hibernate, JPA to achieve functionality.
- Hands on knowledge on JavaScript, jQuery.
- Knowledge in developing web pages using Thymeleaf (preferred), JSP through JSTL and other custom tag libraries.
- Get involved in code quality, defect fixing and providing maintenance and support to remote installations.
- Design knowledge using XML/XSLT is an added advantage.
- Familiarity with build tools such as Maven and Ant and basic knowledge of Network.
Experience
- Practical experience in working with relational databases, particularly MySQL and Oracle.
- Proficiency in front-end development, handling projects with varying levels of complexity.
Preferred
- Working knowledge in Linux.
- Sun certification on JDK1.5 or higher.
- Understanding of the Hotel/Hospitality domain.
- Proficiency in Git, Ansible, and Jenkins.
- Exposure to IOT project.
As an iOS developer, your primary responsibility will be to develop and maintain our applications across iOS devices with a clear focus on integration.
Requirements
- Familiarity with iOS frameworks (Ulkit, Cocoa Touch, Core Data, Core Location).
- Strong understanding of object oriented programming.
- Programming skills in Objective-C & Swift.
- Deep understanding of Apple’s design principles & uploading to the AppStore.
- Familiarity with third party integration.
- Complete knowledge of RESTful APIs for integration to back-end services.
- Knowledge in implementing automated testing platforms and unit tests.
- Proficient understanding of code versioning tools {{e.g. Git, Mercurial or SVN}}.
- Exceptional debugging and optimization skills.
- Deep awareness of UI design and a user-centered mindset.
Experience
- Experience with embedded databases and other system datastores.
- Experience using social media APIs (Facebook, Apple, and Google).
Preferred
- Knowledge of other platforms like Swift UI,Flutter and React native.
Kolkata
MSR IT Solution Pvt. Ltd.MSR House, Plot No. DH-6/28, Premises No. 06-0317, Category- IT plot, Action Area-ID, New Town, Rajarhat, Kolkata - 700160
London
MSR IT Ltd.Boundary House, Cricketfield Road, Uxbridge, London,
UB8 1QG
Colombo
MSR IT Lanka (Pvt) Ltd.Level 28, West Tower, World Trade Center, Colombo-01,
Sri Lanka.
