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About

Advanced automation solutions that set your brand apart

At MSR, we believe that exceptional guest experiences are at the heart of the hospitality industry.This understanding, elevates our services to exceptional heights, ensuring guest satisfaction offers undeniable brand recognition.

8000+

Rooms Automated

15+

Years of Innovation

50+

Satisfied Clients

200+

Employees

It all starts with prioritizing guest experience

Differentiate

In a competitive landscape, businesses need help to differentiate themselves, calling for guest experiences to be prioritized.

Exceptional service, personalized touches, and memorable interactions create a lasting impression that compels guests to choose your establishment over others.

Automate

Enhanced room automation services generate positive reviews and prompt guests to value your services above everything else.

As good reviews create a robust online presence, your business will begin to reap the rewards.

Elevate

Investments in guest experiences drive revenue growth and elevate businesses amid evolving landscapes.

With satisfied guests willing to spend more, you can cater to their overall experience through timeless dining choices, automated room upgrades and supplementary services.

Innovate

A guest-centric approach drives innovation, customer retention, employee satisfaction, and sustainable business growth.

Embracing technology, personalization, and innovation ensures your business remains competitive and future-proof.

Products

We have a
lot to offer

Through a wide array of products, we help guests foster interaction, engagement, and a sense of being at home during their vacation.

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Unified One App Experience

The Unified One App Experience ensures your services feel the transformational push of future-ready automation capabilities. Going beyond the conventional methods of guest experience, the one-app approach caters to the needs of your guests without making compromises.

Improved with MSR's flagship product, SMARTLER, the Unified One App Experience ensures smoother integration, enabling SMARTLER to enhance your services and business to save costs.

  • Advanced digital technology
  • Room and TV controls
  • Video/audio on demand
  • In-room dining
  • Service booking
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Guest Interactive TV Solution

MSR's Guest Interactive TV Solution promotes your guest to visualize the benefits of personalization. With this solution, guests can individualize television programs, access their preferred content, and enjoy hotel amenities seamlessly.

As promotional features take shape, you can display your brand in this one-stop interactive TV solution and look to promote revenue generation.

  • Eco-friendly solutions
  • Customer-friendly content
  • High-impact visual promotions
  • Revenue-generating content & packages
  • Six advanced modules
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In Room Tablet-Based Solution

It's time to help your guests interact with their in-room digital host because tablet-based solutions ensure your customers receive all they want while remaining in the comfort of their rooms.

Following a guest-centric approach, the in-room tablet-based solution is a top-of-the-line technology with customer retention at its core. As it syncs with your existing technology stack, your brand can reap the benefits of an automated guest experience.

  • Enhances guest satisfaction
  • Swiftly resolves guest concerns
  • Provides digital assistance
  • Promotes accessibility
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F&B Solution

Enter the world of classified solutions with F&B and prioritize your brand with an app for non-resident guests and in-room dining for residents. As a unified application, you can manage periodic sales and loyalty programs under a single platform.

With the F&B solution, your guests can do much more within a matter of time and engage with your brand in an innovative, transformational, and highly equipped manner. As promotional offers fill up the screen, your brand will be at the center of unique guest experiences.

  • In-room dining
  • Enhanced brand engagement
  • Loyalty management
  • Revenue generation
  • Versatile payment methods
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Digital Signage Solution

State-of-the-art digital signage solutions enable effective communication and keep guests informed about solutions that can change how they interact with your brand. Adapting to such advancements creates a dynamic messaging system with visually impactful branding.

From welcoming guests to scheduling options, our Digital Signage Solutions have helped clients accelerate growth and enter the premium level of guest interaction.

  • Customized messaging
  • Promotional features
  • Scheduling options
  • In-room features
  • Real-time information
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GRMS (Guest Room Management System)

Guest management in the era of digitization takes the approach of catering to guest satisfaction by providing value-added services. GRMS, an automation system developed in-house by MSR, is our flagship product offering innovative features, increasing productivity and keeping you ahead of the competition.

With flexibility at an advanced stage, GRMS helps you handle multiple operations without having to face the hassle of errors. Using this system allows you to explore the benefits of communication and ensure your guests have a comfortable stay.

  • Light management
  • HVAC systems
  • Effective communication
  • Flexible systems
  • Multiple functionality
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Other Guest Experience App

In the age of personalization, it is important to customize your services to the needs and understand requirements of your esteemed guests. And to achieve that, you require MSR's Other Guest Experience app that leaves no stone unturned in ensuring your guests receive what they want.

Equipped with classic features and digitally enabled with modern requirements, the Other Guest Experience App adds a touch of class to your brand. With its integration, your guests can receive an authentic concierge experience.

  • Advanced room control
  • Visitor management services
  • Security & surveillance
  • App-based food ordering
  • Residential concierge services

Why choose MSR

We offer unmatched solution offering that assists in increasing the business
reputation along with business revenue and customer loyalty.

Customized brand
focused solution

Flexible and hardware
agnostic solution

Strong partnership
with leading OEMs

Dedicated
teams for R&D

Case Studies

Success stories

From luxury hotels and resorts to leading restaurant chains, our solutions have been embraced by industry leaders who demand nothing less than the best for their guests.

Automation in the era of Covid-19

The Covid-19 pandemic brought about different challenges for ITC Hotels. With guest footfalls drastically reduced, contactless operations emerged as the need of the hour and an effective way forward.

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The mobile app solution

To ensure that the business doesn't come to a halt and to promote contactless operations, a mobile app was developed, which turned out to be a sustainable solution for the future of the hospitality sector.

ITC Hotels was able to provide their services and adapt them to the current climate to continue doing what they did best.

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Value delivered
  • Sustainable revenue generation
  • User-friendly, robust and secure application
  • Online payment system
  • Contact-less delivery
  • Increased revenue
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Revenue generation through interactive TV solutions

Award-winning hospitality brand, The Leela Ambience wanted to explore ways to upgrade guest experience and increase revenue generation. The brand wanted to prioritize providing solutions that guests would find appealing, bringing in additional revenue.

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The televised solution

The Guest Interactive TV Solution, powered by MSR, was the right answer to transforming guest experience. By offering a range of features, including personalized recommendations and interactive entertainment options, guests explored effortless solutions, and the brand managed to increase its revenue.

As guests began ordering services through their TV screens, the company also witnessed a rise in orders, leading to an improved interactive guest experience.

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Value delivered
  • Additional revenue streams
  • Personalized hospitality solutions
  • Customized entertainment options
  • Higher guest satisfaction
  • Increased orders
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Evading stagnant business through Digital Signage Solutions

Our esteemed client, 'The Oberoi Hotels,' was going through a challenging period. Several effects resulted in a stagnant business, compelling them to find an effective solution to evade these circumstances.

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The digital signage solution

Considering the current challenges, MSR suggested the solution of Digital Signage as a way out. The idea, which was initially run on a trial basis, gradually displayed results and brought about a new and effective way of communication.

Through customized messaging and promotions, the brand was able to fully utilize these solutions and conveniently experience its features. As a result of its success, we offered the solution to more clients and helped them carry forward their business despite the challenges of the COVID-19 pandemic.

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Value delivered
  • Various scheduling options
  • Customized visual promotions
  • Improved customer experience
  • Enhanced digital connectivity
  • Improved client-business relationship
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Clients

Trusted by
the best

MSR has been trusted by some of the world's most iconic brands, leading to creative collaborations that have initiated a change, for good.

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claridges-logo
ambuja-neotia-logo
sapphire-residences-logo
oberoi-hotels-logo
roseate-logo
mayfair-logo
crowne-plaza-logo
fairfield-logo
the-leela-logo
the-westin-logo
jw-marriott-logo
trident-logo
jw-marriott-logo
oberoi-hotels-logo
the-westin-logo
fairfield-logo
mayfair-logo
itc-logo
trident-logo
roseate-logo
sapphire-residences-logo
claridges-logo
crowne-plaza-logo
ambuja-neotia-logo
the-leela-logo

Enhance guest
engagement and upscale
your business

By leveraging automation, we revolutionize how guests interact with hospitality establishments, opening the door toward customer retention and loyalty.

With our ever-evolving and adaptable services, your brand will experience growth, positioning your business as the foremost choice in the hospitality sector.

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24x7-support

Premium solutions with
24*7 backing and
seamless integration

Our intelligent systems work round the clock, delivering exceptional performances and unrivaled integration capabilities.

By incorporating our services, you elevate your brand to become synonymous with luxury and continue revolutionizing guest experiences.

24x7-support

Our partners

Our Smart Partner Ecosystems help us establish seamless connections with leading tech brands, bringing in diverse systems under one platform.

TV Integrations
Guest Room
Automation Integrations
Hospitality
Solution Integrations
Others
Careers

Join our team

Be a part of the MSR team and challenge yourself to revolutionize the hospitality experience.

We are looking for Java Developers, who can develop, test and maintain software applications while analyzing requirements and going through system features.

Requirements
  1. Knowledge in developing server side components, Spring Boot, Spring (iOS, MVC, Security), Hibernate, JPA to achieve functionality.
  2. Hands on knowledge on JavaScript, jQuery.
  3. Knowledge in developing web pages using Thymeleaf (preferred), JSP through JSTL and other custom tag libraries.
  4. Get involved in code quality, defect fixing and providing maintenance and support to remote installations.
  5. Design knowledge using XML/XSLT is an added advantage.
  6. Familiarity with build tools such as Maven and Ant and basic knowledge of Network.
Experience
  1. Practical experience in working with relational databases, particularly MySQL and Oracle.
  2. Proficiency in front-end development, handling projects with varying levels of complexity.
Preferred
  1. Working knowledge in Linux.
  2. Sun certification on JDK1.5 or higher.
  3. Understanding of the Hotel/Hospitality domain.
  4. Proficiency in Git, Ansible, and Jenkins.
  5. Exposure to IOT project.

As an iOS developer, your primary responsibility will be to develop and maintain our applications across iOS devices with a clear focus on integration.

Requirements
  1. Familiarity with iOS frameworks (Ulkit, Cocoa Touch, Core Data, Core Location).
  2. Strong understanding of object oriented programming.
  3. Programming skills in Objective-C & Swift.
  4. Deep understanding of Apple's design principles & uploading to the AppStore.
  5. Familiarity with third party integration.
  6. Complete knowledge of RESTful APIs for integration to back-end services.
  7. Knowledge in implementing automated testing platforms and unit tests.
  8. Proficient understanding of code versioning tools {{e.g. Git, Mercurial or SVN}}.
  9. Exceptional debugging and optimization skills.
  10. Deep awareness of UI design and a user-centered mindset.
Experience
  1. Experience with embedded databases and other system datastores.
  2. Experience using social media APIs (Facebook, Apple, and Google).
Preferred
  1. Knowledge of other platforms like Swift UI,Flutter and React native.

We are currently seeking an Android Developer with expertise in building applications for Android Operating Systems.

Requirements
  1. Strong understanding of Object Oriented design and programming skills in Java (J2EE/ J2ME).
  2. Familiarity with the Android SDK and Eclipse Common.
  3. Knowledge of SQLite, MySQL or similar database management system.
  4. Understanding of other compiled languages.
  5. Solid grasp of Object-Oriented programming principles and design patterns.
  6. Proficient in HTML5, JavaScript, jQuery, Ajax, PHP, and Python.
  7. Proficiency in utilizing version control systems such as SVN.
  8. Exceptional debugging and optimization abilities.
Experience
  1. Experience on web service integration (SOAP, REST, JSON, XML).
  2. Experience of development using web technologies.
  3. Proven track record in developing web and native applications.
  4. Hands-on experience with social media APIs.